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5 ways to use Stickers for Branding and building Brand Awareness
Stickers aren’t just for laptops and water bottles anymore. They are tiny, but mighty tools for brand recognition, customer engagement, and creative marketing.
Whether you’re a small business, a creative studio, or a big brand that loves bold ideas, here are five clever ways to make stickers your secret branding weapon.
TL;DR: Stickers are one of the most creative, affordable, and effective ways to boost your brand. From packaging and business cards to event giveaways and collectible sticker packs, they help you show up in fun, memorable ways. Use 'em for:
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Packaging
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Business cards
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Merch
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Creating brand ambassadors
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Limited edition drops and launches
1. Branded Packaging Stickers
If you sell or ship products, your packaging is often the first physical touchpoint between your brand and your customer, and remember this: first impressions matter.
A custom sticker instantly transforms a plain mailer or box into something that feels intentional and exciting. It adds personality and gives your brand a cohesive look without the cost of custom-printed packaging.
Think broader: a logo sticker on the outside of your parcel, a “thank you” sticker on the inside, or even a playful message sticker to surprise your customer when they open it.
Why it works: Makes the unboxing a memorable experience that gets people talking (and maybe even posting).
StickerApp picks:
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Die-cut stickers for logos or fun designs
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Labels on roll for a business-y vibe
2. Make Business Cards People Actually Keep
Let’s face it: most business cards go straight into a drawer, or worse, the bin. But when your business card doubles as a sticker, it instantly becomes something people want to keep.
The key is adding back paper print to your design.
Think of it as a fun mix of practicality and playfulness. You’re giving people your contact info and a mini branded gift. You can design a kiss-cut sticker with your logo and social handle, or go all in with a full mini sticker sheet featuring multiple designs.
Add your website or QR code on the back so your info never gets lost.
Why it works: Business at the front, party in the back! It’s quirky, personal, and memorable.
StickerApp picks:
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Kiss-cut stickers for a single design at the front
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Mini sticker sheet for the option of adding multiple designs
3. Level Up Your Event Merch
Events, trade shows, and pop-ups are all about standing out. Branded merch and stickers are the easiest way to make your mark.
Branded merch, t-shirts, tote bags, hoodies, etc., are considered to be one of the best things to bring to an event. Dressing the staff as well as selling the merch are both great for branding and visibility.
People love collecting free stickers, and with eye-catching or funny designs, they’ll end up everywhere. They are also great conversation starters; they help break the ice and keep your brand top of mind long after the event.
Why it works: Out of sight, out of mind. Be sure to be visible and distinguishable, and make it easy for visitors to jump on the merch-train.
StickerApp picks:
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DTF Heat Transfer prints for fabrics
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Die-cut stickers printed on our special materials for extra flair
4. Turn Customers into Brand Ambassadors
One of the best things about stickers is how effortlessly they spread the word. If your sticker looks good enough, customers will happily show it off, turning into walking (or driving) brand ambassadors.
It’s word-of-mouth marketing in its most visual form. The key is to design stickers people actually want to use: think bold logos, clever quotes, or unique artwork that fits your brand personality, and aligns with what you're offering.
Pair stellar ideas with great design and durable materials, and your brand will go places you never even imagined.
Why it works: People share the things they love. Be the company you'd like to endorse yourself.
StickerApp picks:
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Hang-tag stickers to go with your merch or apparel
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Die-cut stickers for versatility
5. Launch Limited-Edition Sticker Packs
Want to take things up a notch? Nothing beats a well-curated, branded sticker pack.
Sticker packs are not only great for branding, but they also give your audience something exclusive and exciting to look forward to. Think themed collections for holiday and product launches, or collaborate with an artist to bring a fresh twist to your brand visuals.
Sticker packs can be sold, gifted, or included in special orders, adding a layer of fun and collectibility to your brand. Plus, they’re super shareable, which helps build a loyal, engaged community around your products.
Why it works: A limited-edition, collectible sticker pack, is highly sought after and builds both hype and community.
StickerApp picks:
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Custom sticker packs for the win!
Stick With It
Stickers might be small, but their branding power is huge. They build awareness, drive engagement, and create moments people remember. Whether you’re sealing an order, promoting at an event, or running a creative campaign, stickers let your brand shine.
Ready to make your brand stick? Browse all of our products here:
Heat transfer fitted t-shirts ready for rumble.
Branded custom sticker packs for creative agency @snasksthlm
Die-cut product labels on roll printed on Kraft paper.
Vinyl die-cut hang tags for @hurferhandpainted
