How to use Stickers as business labels
People often say that we shouldn’t judge a book by its cover, but as a matter of fact, most of us do. I believe that the same thing happens when we see product labels.
As we wander through the grocery, makeup, or bookstore we face different choices that we have to make. Of course the inside matters but it is the outside that first attracts our attention.
Draw attention by eye-catching labels
By having an eye-catching label you draw attention to your brand and that is the first step to persuading the consumer to buy your product.
I have caught myself saying the same thing many times, “I can’t memorize the name of the product but it has a butterfly on the label”. This is just a sign that your product label is pretty much as important as the content itself.
Use labels for branding
By creating sticker labels that define, strengthen, and boost your brand you give yourself a big lead in the business.
Labels are a visual way to promote your brand and if you ask me they are as important as your company name, it’s more or less what sells your product.
So, I’m sure many of you are wondering, what should I think of before creating labels for my business? No worries, I have conducted a list of important factors for you to think of, and the best thing, once you place your order, StickerApp will help you go from just a vision to reality.
Define your brand:
First of all, you need to sit down and define your brand. What are your values, strengths, visions, and goals? You need to have a clear picture of how you want to communicate your product. Before you create your custom sticker labels you need to choose colors for your brand, here you set the tone for consistency. Consumers should know that the product belongs to your brand just by looking at the label. Take StickerApp as an example, our logo is consistent, same colors and font on all our products so our customers recognize it.
You also need to decide on the shape and size of the label, it all depends on what product you are trying to sell. Then you also have the opportunity to choose different materials, what material mirrors your brand? A makeup brand might work great with glitter but a skateboard brand might choose the cool prismatic effect. In the end, it all comes down to what you are selling.
Know your customers:
The whole purpose (I suppose) of your brand is to sell your products and you need customers for that to happen. This is why it’s so important to know who your customers are, what they desire, and what attracts them. By knowing this it will be easier for you to create custom sticker labels that will be beneficial for your brand. A great way to get to know your customers is to conduct a survey, this will help you figure out who they are (gender, age, location, etc) and also what they want.
Break new ground:
I think it’s safe to say that in today’s society we are surrounded by tons of different products and all the companies are confident that their product is just the one we need. So in order to stand out from your competitors, you need to think outside the box. Create something that you haven’t seen before, something that would draw your attention in a store, and something that inhales your brand.
Now, when you have created a vision for yourself all you need to do is place your order of custom sticker labels and StickerApp will help your brand, go from basic to extra.
