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Kraft Paper
A handmade look
Uncoated and rustic with a textured finish.
Do colors print well on Kraft labels?
Yes, but colors look slightly more muted and earthy on Kraft Paper labels than on white labels, because the brown paper shows through the ink.
Full color print on Kraft Paper
Printing on Kraft Paper labels gives your design a natural, rustic look. The paper is warm brown, so colors appear slightly toned down compared to printing on white.
What to expect
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Works well: Earthy reds, vintage blues and rich blacks.
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Looks less bright: Neon and pastel colors.
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White ink: Prints crisp against the brown paper and gives strong contrast.
Tips for your design
Use bold colors and good contrast, and use white ink where you need a color to look true. Our guide on how Kraft paper affects your design shows examples, and how to create white layers explains how to set up white ink.
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