What is back paper print, and why would I need it for my custom stickers?

Back paper print is an add-on that allows you to print a full-color CMYK design on the peelable paper liner behind your sticker. It is commonly used for branding, instructions, QR codes, promotions, or additional artwork without affecting the front-facing sticker design.

Back paper print (also known as backing paper print) refers to printing on the sticker’s paper liner. This printing becomes visible only after the sticker is peeled off. Because the backing is separate from the sticker surface, you can use this area for information or decoration without changing the appearance of the main sticker.

Back paper print supports full CMYK color, allowing logos, graphics, and QR codes to be printed in high quality.

Since the backing supports full-color printing, you can include:

• Website URLs and social media handles

• Brand logos or illustrations

• Promotional messages or discount codes

• QR codes linking to websites, landing pages, or downloads

• Care instructions or product information

• Batch numbers or identification codes

• Matching artwork that complements the front design

This creates an additional communication surface without touching the sticker artwork itself.

It allows you to place branding or messaging that does not fit — or does not belong — on the front of the sticker.

All additional information stays hidden until the sticker is peeled, keeping the visible design uncluttered.

Unlike many backing print options on the market, StickerApp supports full CMYK printing, enabling detailed graphics and vibrant color.

Great for artists, creators, and brands that sell stickers individually or in packs.

Users can scan a QR code on the backing when peeling the sticker, providing a seamless link to digital content.

• Printed directly onto the paper liner, not the sticker surface

• Supports full CMYK color (not limited to black ink)

• Does not affect adhesive or sticker durability

• Backing print area varies with sticker shape and size

• Paper textures and cutline placement may influence layout

Back paper print maintains full color and clarity while remaining invisible until the sticker is removed.

Common applications include:

• Selling stickers individually (retail packaging style)

• Subscription boxes and mailers

• Brand or artist contact information

• Promotional campaigns

• Product identifiers on packaging

• Event merchandise

• QR-based instructions or digital access

This add-on helps integrate branding and utility into every sticker without modifying the artwork.

Back paper print allows full-color CMYK printing on the sticker’s paper liner. It provides additional space for branding, instructions, or promotional information while keeping the sticker face clean. This makes it a valuable add-on for creators, brands, and businesses that want to enhance the functionality and professionalism of their stickers.