Why did my digital proof seem brighter than the print?

The color difference between your digital proof and the printed sticker is potentially due to the distinct color modes used in digital screens and printed materials. Digital screens use the RGB color model (Red, Green, Blue), which mixes light to create vibrant colors. In contrast, printed stickers use the CMYK color model (Cyan, Magenta, Yellow, Key/Black), which mixes inks to produce colors.

This fundamental difference is because light and ink produce colors in different ways. RGB colors are typically more vibrant and bright because they are generated by light, which can display a wider range of colors. On the other hand, CMYK colors are created by mixing physical inks, which tend to be less bright and can result in slight variations from the RGB display.

Understanding this difference can help set realistic expectations for how your final printed stickers will look compared to their digital counterparts. Our goal is to ensure that your designs are reproduced as accurately as possible within the constraints of the CMYK color model. If you have any concerns or need assistance with color matching, our support team is here to help.