What is the difference between RGB and CMYK, and which do you print in?

RGB is the color mode for screens and CMYK is the color mode for print. We print in CMYK, so create your artwork in CMYK to get the colors you expect. Bright RGB colors can look different when printed.

RGB and CMYK color modes

RGB and CMYK make colors in different ways and are used for different things.

RGB: for screens

RGB (Red, Green, Blue) is used on computers, phones and TVs. The screen is backlit, so colors look bright and vivid.

CMYK: for print

CMYK (Cyan, Magenta, Yellow and Key, which is black) is used for printing. It works by subtracting colors from white light with ink, which is how physical prints work. All our stickers, such as Vinyl, are printed in CMYK. See CMYK in our Dictionary.

Why it matters

Colors that look bright in RGB on a screen may not be possible in CMYK. If your artwork is in RGB, the printed colors may not match what you saw. Create your artwork in CMYK from the start, or convert it before you upload. Read how to prepare your files for CMYK printing.

Rich black

For the deepest black in CMYK, use 40% Cyan, 40% Magenta, 40% Yellow and 100% Black. Read more in how to make true black.

For a longer explanation, read CMYK vs. RGB. If you need help converting your artwork, contact our support team.